staff
Jim Cannon, Chief Executive Officer
Purbasari Surjadi, Chief Operating Officer
Merul Patel, Chief Information Officer
Howard M. Johnson, Director, Global Programs
Ian Heath, Markets and Corporate Responsibilities Advisor, Europe, Asia, Australia
Doug Beveridge, Director, European Fisheries
Dick Jones, Director, Americas
Tony Pitcher, Science Advisor
Pedro Sousa, FishSource Director
Brad Warren, North American Fisheries & Productive Ocean Partnerships
Dessy Anggraeni, Research Director
Juan M. García-Caudillo, Central American and Caribbean Fisheries
Ernesto Godelman, Regional Representative for South America Fisheries
Ernesto “Jack” Morales, Aquaculture Director
Duncan Leadbitter, Technical Director
Lani Asato, Communications Director
Blake Lee Harwood Feed Fisheries Advisor
Amalia Firman, Director, Program Management Support
Katrina Nakamura,Pacific and Hawaiian Fisheries Planner
Christo Hutabarat, Project Coordinator for Indonesia Blue Swimming Crab
Kathryn Novak, Sustainable Fisheries & Markets Program Manager
Jennifer Dianto Kemmerly, Program Manager
Stephanie Strutt, Fundraising Advisor
Jim Cannon, Jim Cannon, CEO and founder of the Sustainable Fisheries Partnership, has worked on fisheries, forestry and conservation issues in Asia, Europe and the Americas. Jim edited the UN Food and Agriculture Organization’s World Review of Marine Fisheries in the late 1990s, advised McDonald’s since 2002 on their fish-sourcing guidelines and annual sourcing evaluations, and advised Wal-Mart on seafood sustainability since 2004. He served on the Marine Stewardship Council’s (MSC) Technical Advisory Board from 2005 to 2008, and worked at Conservation International from 1997 to 2006, where he headed the economics program and then the policy center. Jim studied ecology at Cambridge and environmental economics, management and fisheries at Imperial College London. In 2009, Jim was named Intrafish’s, “Person of the Year”.
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Purbasari (Sari) Surjadi, Chief Operating Officer, has BSc.in marine biology and M.Sc in coastal zone management and led several marine projects in Indonesia. Sari was the Critical Ecosystem Partnership Fund Grant Manager for Sumatra where she managed a grant portfolio of ten million dollars and gained extensive experience in running small grants programs to local NGOs. Prior to this role, Sari was deputy director of Conservation International Indonesia for five years.
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Merul Patel is Chief Information Officer, responsible for the technical systems related to FishSource and SFP operations. Originally a solid state physicist, with a PhD from Cambridge University, and the author of several papers and patents, he has held a number of positions in publishing and technology companies over the last 25 years culminating in CTO and CEO positions in the mobile payments space.
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Howard M. Johnson, Director of Global Programs, has over 35 years experience in all facets of the seafood industry. As a consultant, Howard has provided analysis on global seafood trends, planning, marketing and market research. His clients include major U.S. government and international agencies, financial institutions, non-governmental organizations, leading seafood corporations and commodity marketing organizations. He is the former editor and publisher of The Annual Report on the United States Seafood Industry, an authoritative reference on seafood trends. Howard also served on the MSC Technical Advisory Board, the conservation committee of the Sea Change Investment Fund LLC and Advisory Board of the Monterey Bay Aquarium Seafood Watch program.
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Ian Heath, Markets and Corporate Responsibilities Advisor, Europe, Asia, Australia, supports interactions between large seafood buyers/retailers and seafood sustainability experts. He understands commercial realities and priorities and the often competing demands that customers place on companies in regard to their environmental and social
impacts. Working internally within companies with their purchasing, marketing and corporate responsibility teams, as well as externally with supply chain partners, Ian develops sustainability strategies and policies, integrating them into existing business systems and where necessary, advises on influencing organizational culture to ensure adoption.
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Doug Beveridge joined SFP after nearly a decade of work at the UK National Federation of Fishermen’s Organizations. Prior to that, Doug was at the Marine Laboratory in Aberdeen, Scotland, Fisheries Resources Section for 14 years. He studied at Hull International Fisheries Institute. Doug has been involved in the reform of the EU Common Fisheries Policy, developing the interface between the fisheries science community and the industry via science partnerships, working with European Regional Advisory Councils and representing European fishers within science and environmental forum. Doug leads the SFP European operations and co-ordinating the relevant FIPs.
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Dick Jones, Director of the Americas for SFP, leads SFP’s efforts on improving fisheries in North and South America. He will provide leadership on the recently convened U.S. Gulf of Mexico Shrimp Roundtable. Dick has 23 years of experience in the seafood business, which includes 13 years in the supermarket sector. Most recently, he led the seafood program for retailers HEB Grocery Company and Whole Foods Market. He has experience with both the wild catch and aquaculture sectors of the seafood industry.
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Tony Pitcher, Senior Scientist, is also the Founding Director of the Fisheries Centre at the University of British Columbia and is Distinguished Scholar in Residence at the Peter Wall Institute for Advanced Studies at UBC. A fisheries scientist with more than 38 years experience, Tony is also the Founding Editor of two academic journals: Fish and Fisheries and Reviews in Fish Biology and Fisheries. Tony has Bachelor and Doctoral degrees from Oxford University and he has held academic positions in England, Wales, Ireland and Germany. His consultancy and research work have covered a broad range of research topics in fisheries, including seamounts, coral reefs, African Lakes, artisanal fisheries, numerical methods and ecosystem-based management.
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Pedro Sousa is Director of FishSource. He received his PhD in Population Biology from the University of Lisbon, Portugal, his MSc in Mathematics Applied to Biological Sciences from the Technical University of Lisbon, and his BSc in Marine Biology and Fisheries from The University of Algarve, Portugal. He worked for more than 15 years as scientific consultant and researcher for statistical analysis and fisheries on many marine and fisheries projects at the Portuguese Fisheries Institute (IPIMAR) and at several other academic institutions. He teaches Statistics, Data Analysis and Modeling at a private university in the Algarve, Portugal.
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Brad Warren manages the Productive Oceans Partnerships Program and consults on North American Fisheries. He was the founding director of the National Fisheries Conservation Center (NFCC), known for collaborative problem-solving and analysis. Brad edited NFCC’s first book in 1994, “Win-Win Bycatch Solutions: A Handbook for Collaboration,” and has served as a consultant to the U.S. National Marine Fisheries Service, the U.N. Food and Agricultural Organization, the Marine Conservation Alliance, Icicle Seafoods, and other organizations. He was editor of Pacific Fishing (1996-2004), and has written about fisheries and marine conservation for more than 25 years.
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Dessy Anggraeni has nearly ten years of experience in conservation and natural resource management and economic development issues in Indonesia. Dessy has worked on marine conservation and coastal management in some key marine reserves in Indonesia to demonstrate the economic benefits of conservation to local stakeholders. She holds a Master’s degree in Applied Environmental Economics from the Department of Agricultural Economics and Business Management, Imperial College at Wye, University of London and a bachelor’s in Forest Resource Conservation from the Faculty of Forestry, Bogor Agricultural University, Indonesia. She worked with Conservation International Indonesia from 2001 to 2007 as Senior Resource Economist. She is leading research efforts to populate the FishSource database with critical information on the sustainability of major fisheries worldwide.
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Juan M. García-Caudillo is a consultant to SFP on Central American and Caribbean Fisheries. He graduated as a Biochemical Engineer major in aquatic resource management from the Instituto Tecnológico y de Estudios Superiores de Monterrey. He is qualified in natural protected areas management from the Colorado State University; in Coastal zone Integral Management from the University of Rhode Island, and has a master’s degree studies in regional development and environment at the Universidad Iberoamericana. From 1994 to 2004 he worked for Conservation International on the strategy and project design for regional conservation in northwest Mexico, particularly in the Gulf of California. He has consulted with World Wildlife Fund, Conservation International, Natural Resources Defense Council and Pronatura. Currently Juan Manuel is the executive director of Terra Peninsular AC; a local land conservation organization based at Ensenada, Mexico.
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Ernesto Godelman is a specialist in marine fisheries. He has served for 12 years as Executive Director of CeDePesca (Centro Desarrollo y Pesca Sustentable), an NGO devoted to sustainable fisheries. CeDePesca is a key NGO partner for SFP in South America, with long-term programs in Argentinean, Chilean and other whitefish fisheries.
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Ernesto “Jack” Morales, Aquaculture Program Director,is based in Manila, Philippines. Jack has extensive experience in freshwater aquaculture in Southeast Asia particularly regarding tilapia and other self-recruiting species. He has a PhD in Aquaculture from the Institute of Aquaculture, University of Stirling, Scotland. Jack worked with various research projects funded by the Aquaculture and Fish Genetics Research Programme (AFGRP) and the Department for International Development (DFID-UK) in the Philippines, Cambodia, Vietnam and Thailand.
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Lani Asato is Director of Communications. Lani has worked with nonprofit conservation organizations for more than ten years in various communications and fundraising roles including: media relations, online communications and online fund raising. She worked for Conservation International from 1997 to 2004. Lani has an M.S. in Environmental Science from Johns Hopkins University and is based near San Diego, California.
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Blake Lee Harwood is Advisor to SFP on matters relating to feed fisheries and sustainable animal feeds. He has both a BSc and MSc in biological sciences and has worked in senior positions for most of Britain’s environmental campaigning groups. Lee-Harwood worked as the head of the Industry Campaign at Friends of the Earth for several years and subsequently went on to work as a senior communicator for the Royal Society for the Protection of Birds, a television producer, and a media director on development issues. He spent the period 1999 – 2007 at Greenpeace UK as Campaign Director developing national and international advocacy strategies around climate change and sustainable development. In addition to his role at SFP, Lee-Harwood still advises governments, businesses and charities on sustainability and communications issues. (return to top)
Duncan Leadbitter is Technical Director for SFP. Prior to joining SFP, Leadbitter was International Fisheries Director for the Marine Stewardship Council (MSC) which he joined in 2000. In 2002 became responsible for developing and managing the MSC’s Asia Pacific region and in that role he encouraged fisheries, the post harvest sector and consumers to become involved in the program. He was the Executive Director of Ocean Watch Australia, a non-profit organization that aims to protect and improve fish habitats and reduce the impacts of fishing. He has also worked for the fisheries agency in New South Wales, Australia as a habitat/conservation manager and in the private sector as an environmental consultant. Mr Leadbitter was the Deputy Director of the Australian Seafood Industry Council and held a number of positions on federal and state based natural resource and biodiversity advisory councils.(return to top)
Amalia Firman, Director of Program Management Support, has extensive experience in managing partnerships and projects on conservation communication and environmental management. Amalia received a Masters in Development Management from Asian Institute of Management, Philippines, MSc Civil Engineering from University of Hawaii and BSc Environmental Engineering from Bandung Institute of Technology in Indonesia. She co-edited Indonesia Sectoral Agenda 21, contributed to Conservation International’s publication on Designing Communication Strategy, and has written various articles on nature conservation. Amalia worked for more than seven years at Conservation International Indonesia in different roles: Project Manager for World Bank Communication/Awareness program, Operations Director, and Communication Specialist for CI Marine Program.
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Katrina Nakamura, Pacific and Hawaiian Fisheries Planner, conducts sustainability assessments of wild fisheries with methods anchored to an ecosystem based approach, the FAO Guidelines for Ecolabeling of Seafood and Fish Products and the FAO Code of Conduct for Responsible Fisheries. For SFP, Katrina contributes to FishSource scoring, sustainability assessments for wild shrimp, and SFP’s global tuna strategy. Katrina has been involved in fishery-level preparation for MSC since 1995 in coastal British Columbia. She has consulted to the Hawaii longline fishery for ahi and swordfish on eco-labeling and the risk/benefit science of eating pelagic seafood. She was final editor for the recently completed Hawaii Responsible Fishing Assessment, the first fishery-level scoring application of the complete FAO Code of Conduct. She has been an independent certification body for the Marine Aquarium Council (MAC) since 2000, reviewer of the MAC standards in 1998, and MAC’s fishery-level rep in Hawaii.
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Christo Hutabarat, Project Coordinator for Indonesia Blue Swimming Crab, joined SFP in December 2008. He holds a master’s degree in Conservation Biology from University of Indonesia. Christo previously worked for a number of Indonesia’s leading environmental NGOs such as Conservation International Indonesia, The Nature Conservancy, and Indonesian Coral Reef Foundation. At SFP, Christo works closely with APRI (Indonesian Crab Producers Association) members and other groups working to improve Indonesia’s Blue Swimming Crabs fishery.
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Kathryn Novak, Sustainable Fisheries & Markets Program Manager, is the liaison to SFP’s North American retail partners and supports fishery improvement efforts in the Gulf of Mexico. Most recently, Kathryn worked as the Sustainable Seafood Program Manager at Ocean Conservancy where she was responsible for developing and managing relationships with major seafood buyers, wholesalers, distributors, and fishermen to coordinate engagement in Ocean Conservancy’s fisheries initiatives in the Gulf of Mexico. Originally from Saratoga, New York, Kathryn has a B.A. in Communications and Journalism from the State University of New York at Albany. She is based in Tampa, Florida.
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Jennifer Dianto Kemmerly, joined SFP as Program Manager. She is SFP’s liaison to the Conservation Alliance for Seafood Solutions (CASS) as well as liaison to individual NGOs on programs of mutual interest – particularly fishery and aquaculture improvement partnerships. In addition, Jenn will be supporting our work within the U.S. foodservice sector. Jenn most recently comes from the Monterey Bay Aquarium where she developed and managed the popular Seafood Watch program. She also coordinated the aquarium’s work with major business partners interested in developing and implementing sustainable seafood purchasing policies. She has an MS in Environmental Sciences from Johns Hopkins University and a BS in Education from Florida State University.
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Stephanie Strutt is SFP’s Fundraising Advisor. Stephanie has a background in fundraising,grant making and project management in the environmental NGO sector. During the last twelve years, Stephanie has secured funding for the international programs of the Royal Society for the Protection of Birds (RSPB) and worked as Environment Grants Manager for the Esmée Fairbairn Foundation, one of the largest UK grant-making Trusts. She joins SFP from the UK’s National Endowment for Science, Technology and the Arts (NESTA), where she managed a portfolio of grants programs supporting individuals, institutions and businesses. Stephanie studied Natural Sciences at the University of Cambridge and has a MSc in Environmental Technology (Ecological Management) from Imperial College, London.
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