Our ambition has always been to see that 100% of seafood worldwide is produced sustainably – in other words, to give everyone in the world the chance to eat sustainable seafood. This may be an aspirational goal, perhaps only achieved after decades, but if we’re ever going to get there we need to lay out a route, complete with milestones and targets.
SFP has always believed in industry-driven change when it comes to making the world’s seafood more sustainable; our Target 75 initiative is challenging the global seafood industry to work toward the goal of seeing 75 percent of the world’s seafood by volume produced in a manner that can be labeled sustainable or improving toward sustainability, all by the end of 2020.
It’s an ambitious goal, but one we think the industry can achieve. On this website, we provide documents and reports that go into detail on exactly what we think needs to be done, where, and how. If you are a seafood buyer, and want to discover more about the sustainability of the products you buy, click here to learn about this exciting initiative. T75 is open to participation by any part of the seafood industry and there are clear steps for how business can help make seafood more sustainable.