Sustainable Fisheries Partnership (SFP) is pleased to announce that French tuna supplier Fish is Life has become SFP’s latest Target 75 Champion and has joined SFP’s Global Fresh and Frozen Tuna Supply Chain Roundtable. 

Fish is Life is a major supplier of sashimi-grade tuna and other species across Europe. Although mainly a sourcing company, Fish is Life has long emphasized the transparency of its supply chain, focusing on details of the boats and fleets they buy from, to better understand environmental impacts and catch value. The company selects suppliers that are proactive in terms of marine sustainability, based on the idea that buying their fish is the best way to encourage such suppliers to support permanent improvement programs, such as fishery improvement projects (FIPs). 

“With our more than 20 years of expertise in the tuna fishing and processing industry, and in partnership with SFP, we recognize our responsibility in helping our industry use ocean resources in a fair and sustainable way,” said Fish is Life CEO Alain Bally. “The ultimate goal is to protect the future of the oceans and the populations that directly and indirectly depend on it. We are committed to promoting sustainable development through full transparency in our supply chains; fighting illegal, unreported, and unregulated fishing; protecting marine resources; and focusing on stock status and the environmental impacts of fishing techniques.”

Target 75 Champions have made a specific commitment to support SFP’s Target 75 (T75) Initiative, which aims to ensure that 75 percent or more of global seafood volumes in key sectors is being produced sustainably, or making regular, verified improvements toward sustainability. Champions join SFP partners in supporting T75 and SFP’s broader mission to engage and catalyze global seafood supply chains in rebuilding depleted fish stocks and reducing the environmental impacts of fishing and fish farming. 

Supply Chain Roundtables (SRs) are forums in which processors, importers, and others that buy directly from a specific seafood sector work together in a pre-competitive environment to promote improvements throughout the supply chain. The Global Fresh and Frozen Tuna SR includes companies that are involved in the supply of fresh and frozen yellowfin and bigeye tuna and wish to actively support improvements at the fleet, national, or regional levels, including fishery improvement projects (FIPs), policy changes, and mitigation of bycatch of endangered, threatened, and protected (ETP) species. 

About Fish is Life: 

Fish is Life is one of the leaders in Europe in the fresh and ultra-low temperature tuna markets. Our team has been traveling the world for more than 20 years to establish innovative supply chains responding to current market trends (healthy eating, sustainable fishing, decent working conditions on board). Fish Is Life is strongly committed to the naturalness of its fish product, as we believe it is a key element to secure the health benefit of eating fish. Fish Is Life is a founding member of the NaturaTuna code of conduct, which promotes 100-percent natural fish with no chemical treatments. 

In addition to our fresh offer, we have developed the Ultra Frozen range (Ultra Low Temperature ULT* sashimi quality at -60°c), in order to secure a constant supply through a frozen supply chain at the quality of the freshest among the fresh. This technology, which was inspired in Japan 12 years ago, allows us to maintain the initial quality of the flesh at the time of catch, even after thawing. We initially developed this expertise for tuna and, from then, we expanded to new species, in order to offer a full range to restaurants, thus significantly reducing the carbon footprint of our activity. Our products are sold to all main channels, including food service, retail, and catering, and are used for raw consumption as well as cooked.

Contact: Courtney Sakai, SFP Marketing and Communications Director


GET IN TOUCH