SFP’s overall ambition has always been to see that 100% of seafood worldwide is produced sustainably – in other words, to give everyone in the world the chance to eat sustainable seafood. This is obviously a distant and aspirational goal, likely many decades away into the future, but if we’re ever going to get there we need to lay out a route, complete with milestones and targets.

There are many ways to achieve this distant goal, but the one SFP favors involves mobilizing improvements in as much of the world’s production as fast as possible, working with industry partners who have a stake in the future of the world’s fisheries and fish farms. We want to see many examples of improvement efforts, even if the quality of those efforts varies, rather than merely a few examples of exceptionally good practice.

SFP favors this approach because we believe it will reassure the world’s largest seafood buyers that change is coming at a scale commensurate with the size of their global businesses, and hence give them the confidence to stay the course.

Our joint success over the years in key sectors has enabled our partners to make firmer and more public commitments over time. By working at this global scale, we have also attracted more of the supply chain to join these efforts, as the business payoffs of doing so became obvious. 

For this initiative, SFP is focused on ensuring 75% of world production in key sectors is – at a minimum – either sustainable (i.e., certified by the MSC program, or green-listed in SFP’s Metrics tool) or making regular, verifiable improvements. 

  • for wild production: certified by one of the following programs: IFFO RS, ASMI RFM, Iceland Responsible Fisheries, Fair Trade USA; or if it is under full assessment in the MSC program; or if it is in a fishery improvement project (FIP) that is making good progress (i.e., with a progress rating of A, B, or C using SFP’s FIP evaluation tool. 
  • for farmed production: certified by one of the following programs: ASC, BAP, GGAP; or if it is in a formal Aquaculture improvement project (AIP).

SFP has developed a visual display of T75 progress using a Tableau software dashboard for each of the key seafood sectors. Please check the latest estimates here.

A recording of our progress update webinar from April, 2020 is here. 

What companies are saying about T75:

Achieving “T75” will require engaging new markets (Japan, South Korea, China), working across entire fisheries and regions to ensure effective management at scale, and continuing to support and monitor existing improvement efforts. 

To get there, we need your support—not only through your participation in supply chain roundtables (SRs), but also through financial sponsorship of the Target 75 initiative.

For a sponsorship of $10,000 (or more if you wish), your company can enjoy the following benefits:

  • Your company name and logo on a dedicated “T75 Champions” page on the SFP website.
  • Recognition in select Target 75 publications and at events such as the Seafood Expos in Boston and Brussels, and other trade shows.
  • Your company may also use the SFP and Target 75 logos on corporate publications and at trade shows (within logo-use guidelines).
  • There will be opportunities to participate in and receive recognition at other global Target 75 events.

T75 Champions Include:

Panapesca, Olvea, Fortune International, Beaver Street Fisheries, Unión Martin Grupo, Blue Sushi Sake Grill, Seattle Fish Company, Nestle, Santa Monica Seafood, Fishin' Co., Beacon Fisheries, Fish is Life 

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