SFP’s overall ambition has always been to see that 100% of seafood worldwide is produced sustainably – in other words, to give everyone in the world the chance to eat sustainable seafood. This is obviously a distant and aspirational goal, likely many decades away into the future, but if we’re ever going to get there we need to lay out a route, complete with milestones and targets.
SFP favors this approach because we believe it will reassure the world’s largest seafood buyers that change is coming at a scale commensurate with the size of their global businesses, and hence give them the confidence to stay the course.
Our joint success over the years in key sectors has enabled our partners to make firmer and more public commitments over time. By working at this global scale, we have also attracted more of the supply chain to join these efforts, as the business payoffs of doing so became obvious.
For this initiative, SFP is focused on ensuring 75% of world production in key sectors is – at a minimum – either sustainable (i.e., certified by the MSC program, or green-listed in SFP’s Metrics tool) or making regular, verifiable improvements. 
- for wild production: certified by one of the following programs: IFFO RS, ASMI RFM, Iceland Responsible Fisheries, Fair Trade USA; or if it is under full assessment in the MSC program; or if it is in a fishery improvement project (FIP) that is making good progress (i.e., with a progress rating of A, B, or C using SFP’s FIP evaluation tool.
- for farmed production: certified by one of the following programs: ASC, BAP, GGAP; or if it is in a formal Aquaculture improvement project (AIP).
Check back for progress reports on our Target 75 Initiative.
These are the latest publications related to SFP's T75 Campaign:
June 2017 - Target 75 Initiative Publication
T75 Fresh and Frozen Tuna Sector Report
T75 Coldwater Crab Sector Report
T75 Reduction Fisheries Sector Report
T75 Snapper Grouper Sector Report
Achieving “T75” will require engaging new markets (Japan, South Korea, China), working across entire fisheries and regions to ensure effective management at scale, and continuing to support and monitor existing improvement efforts. To get there, we need your support—not only through your participation in supply chain roundtables (SRs), but also through financial sponsorship of the Target 75 initiative.
For a sponsorship of $10,000 (or more if you wish), your company can enjoy the following benefits:
- Your company name and logo on a dedicated “T75 Champions” page on the SFP website.
- Recognition in select Target 75 publications and at events such as the Seafood Expos in Boston and Brussels, and other trade shows.
- Your company may also use the SFP and Target 75 logos on corporate publications and at trade shows (within logo-use guidelines).
- There will be opportunities to participate in and receive recognition at other global Target 75 events.
The Route to Target 75 is being laid out through our sector reports, which include in-depth analyses of global seafood seafood landings and trade. Implementation is already happening through the SRs and has led to some notable successes and real impact including:
- Increased Industry Participation. There are currently 152 individual companies participating in the 17 SFP-convened supply chain roundtables, up from 107 at the end of 2017.
- More FIPs and AIPs. In 2018, the SRs initiated or reactivated 14 fishery improvement projects (FIPs). SR participants have been involved in improving many fisheries, including Northern-Central Peruvian Anchovy, which is the world’s largest source of fishmeal.
- Expanded Interest in Improvement. The SRs have initiated another 25 pre-FIPs that are now working to reach a stage when they can become publicly recorded and evaluated for progress.
- Improvement at Greater Scale. SR participants are increasingly seeking fishery improvements at the national or regional level, rather than at the fishery level (e.g., the newly formed Mexican Seafood SR).
The Target 75 initiative is also an important contribution to meeting the United Nations Sustainable Development Goal 14 – “Life below water” – which aims to “conserve and sustainably use the oceans, seas, and marine resources for sustainable development.” Companies that sponsor Target 75 will also be directly supporting activities aimed at achieving the UN's SDG 14.